Distribution is a product problem.
ASO, retention, analytics, and the growth loops that turn a launch into a business.
3 Reasons Why Apps Fail
One of the scariest app statistics we mentioned in previous blogs is that retention rates fall to near 3% after 30 days. And remember how we…
3 Tips to Boost Your Word of Mouth App Marketing
App marketers, want some night terrors? Here's a not-so-fun statistic: there are now 198 million active adblock users around the world, and the numbers are skyrocketing.…
Why You Should Run Mobile App Install Ads, ASAP
Marketing your app is an increasingly difficult task. Here are your challenges: there are 1.5 million apps out there on both iOS and Android, with a…
4 Facts About User Retention in Mobile Apps
Remember the 10 mobile app metrics you need to track? We want to put a spotlight on one of our favorites: retention. Many argue that this…
From Gaming Apps to Enterprise Apps – Mobile Games Forum Seattle 2015
Source: @gamesforum Such a pleasure to be out at the Mobile Games Forum in Seattle this week, joining a plethora of like-minded geeks who love gaming…
3 Reasons Why Enterprises Need a Mobile Game Plan
This is a scenario that will see many large companies being left in the dust if they don't have a solid strategy in place now, and…
How To: Increase App Loyalty
Retaining your mobile users is getting harder. According to a recent survey by Apica, 60% said they are "likely to be less loyal toward a brand…
4 Eye Opening Statistics in Mobile Apps
There's been a slew of great statistics released recently in the mobile app realm that made us do a double take. We wanted to highlight a…
3 Ways to Make Your Mobile App Users More Loyal
In our 3-part metrics series, we wrote about "Loyal Users" and how important this group was to the lifeblood of a successful mobile app. Typically, a…
The 10 Mobile App Metrics You Need to Track (Infographic)
You've launched your first app. Congratulations! Now, let's get to work growing your install base. By tracking certain metrics from launch, and taking cues from the…
The Secret Reason Why 78% of Small Businesses Don’t Have a Mobile App
You'd think by now we've achieved maximum saturation of mobile apps. After all, we have apps that can order a pizza at the press of a…
4 Reasons to Update Your App Every 2 Weeks
When Mike Beltzner, mobile product lead for Pinterest, was asked why the app puts out a new version every three weeks, he had this response: "Because…