We launch winners
Our rigorous process of testing assumptions about market and product fit early and often positions our clients for success.
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They really understood our business. We didn’t have to re explain anything, and the startup time was really fast.
Bruce Smith
CEO Hydrow
Finding the sweet spot between
creativity & discipline
We've designed a process that does just that.
Product Fit
We build user loyalty and reduce abandon rates by designing mobile apps with the features and functionality your users actually want and need.
Market Fit
Before we even think about design, we pinpoint the passionate users who won’t be able to live without your app once they start using it.
No product plan is complete without understanding Channel Fit and Model Fit
Channel Fit
We help you establish the right distribution channels to reach your users at scale.
Model Fit
We evaluate your business and revenue model and offer guidance to support rapid growth.
Discover
What users want before you invest in design and development
- User review and high level persona creation
- Brand review: mission, vision, values, brand story and tag lines
- Key metrics review
- Organizational review: business model, distribution model, key stakeholders
- Technology deep dive: critical IP, tech stack, marketing stack
- Develop requirements outline and overall experience map
- Competitive and keyword analysis
- At the end of the phase, you get a spreadsheet: a list of requirements and a plan.
- Overall structure of the app experience and key flows
- User/buyer personas and behavior, including community behavior
- Business/revenue model
- Brand and marketing plans
- High-level database of requirements
- Updated plan for Design and beyond
Design
A product that has a place in the market
- Define the structure and shape of the app experience: app flows, information architecture, wireframes
- Create a visual design: brand statement, mood boards, colors, images, icons, typography
- Design the Architecture – tech stack (mobile and web and cloud), design for scalability. response time, redundancy, transactions, marketing tech stack
- Build out landing pages and start to build out the community
- Develop a social roadmap and plan out keyword experiments on FB or GA
- Build out your CRM with automation and segmentation
- Detailed MVP requirements in an issue tracking system
- Detailed requirements in an issue tracking system, with supporting acceptance criteria, bundled with design assets
- A high-level development plan, including key milestones and build order and testing strategy
- A high-level marketing plan, including ASO/SEO strategies, a content strategy (which includes plans for social and other channels)
- An active process for running experiments with landing pages and keyword tests
Develop
A product and see your concept come to life
- We write Stories for all the requirements. We divide stories into Epics. We add details and reference the design files
- We use Airtable to document and track Stories, Epics and Bugs
- We run an Agile process but happily plug into a client’s existing processes
- We do daily standups. We do sprint planning weekly. We have status meetings weekly with our clients
- We write code for iOS and Android. We mostly do Native work but we also use cross-platform tools like React Native where appropriate
- We also create Responsive Web apps
- We write code for AWS using modern cloud architectures and open standards
- A working product.
- An operational system.
- The infrastructure to learn from user behavior – what’s working and what’s not.
- And a plan to enhance your product going forward.
Grow
Your product with a commitment to improvement
- We theorize based on data
- We measure results of key metrics along the user lifecycle
- We develop theories as to what can be improved
- We create ideas about what to change based on theory
- We evaluate each idea against impact and ease of implementation, aligned to core metrics
- We decide what to build next
- We build and release
- Go to Step 1
- Improvements to your product and system
- A process for continuously evaluating changes
- Dashboards showing progress against growth tasks and metrics
- A growth team that’s poised to make rapid changes to maximize dev investment
Bruce Smith
“They really understood our business. We didn’t have to reexplain anything, and the startup time was really fast."
Chris Koszuta
“Rocket Farm is first-class. They have a great combination of tech, business and communication Skills which make them exceptional development partners."
Rafi Finegold
“Their team has been awesome, and my staff absolutely wants to continue working with them. The team’s productivity is through the roof—they can get things done."
