Our job is to marry
your vision with
practical solutions to
get a product to market
in a timely fashion.
we incorporate "whole-business" thinking into our entire process because you're not just launching an app - you're launching a fully functional business.
Discovery
Define the Requirements for Your MVP and to Create a Plan.
The best products start with a clear understanding of the opportunity. During Discovery we use in-depth workshops to discuss everything relevant to a successful product: business vision and model, users and channels. brand and corporate style, organization and technology infrastructure.
- Overall structure of the app experience and key flows.
- User/buyer personas and behavior, including community behavior.
- Business/revenue model.
- Brand and marketing plans.
- Channel and distribution strategies.
Design
How will the user interact?
How will the product be built?
Great mobile design maps product requirements to the unique canvas provided by today's mobile platforms.
- Defines the structure and shape of the mobile experience: app flows, information architecture, wire framing.
- Creates a visual design: brand statement, mood boards, colors, images, icons, typography.
- Designs the Architecture - native vs back end system specifications implementation, system specifications. Design for scalability. response time, redundancy, transactions.
- A better spreadsheet of requirements.
- Overall information architecture organization of app.
- A user experience illustrated through wireframes.
- Visual designs (we use Invision to collaborate).
- A specification for how the system will be constructed.
- A better plan
We follow Agile principles to deliver quality, continually. Weekly builds. Transparency and communication. And a lot of support for internal testers, betas, and key milestones.
things are getting real!
- We write Stories for all the requirements. We divide stories into Epics. We add details and reference the design files.
- We use Airtable to document and track Stories, Epics and Bugs.
- We run an Agile process but happily plug into a client's existing processes.
- We do daily standups. We do sprint planning weekly. We have status meetings weekly with our clients.
- We write code for iOS and Android. We mostly do Native work but we also use cross-platform tools like React Native where appropriate.
- We write code for AWS using modern databases such as MongoDB and Postgresql.
- A working product.
- An operational system.
- The infrastructure to learn from user behavior - what's working and what's not.
- And a plan to enhance your product going forward.
