Design that earns its place in the build.
Interaction patterns, accessibility, and the research that makes interfaces obvious instead of clever.
The Role of Mental Models in UX Design
When someone uses your app for the first time, they do not start from zero. They come in with expectations shaped by other products, daily routines,…
What You Should Know About Apple’s Liquid Glass Design Language
At WWDC 2025, Apple introduced a major shift in its interface design philosophy through something called Liquid Glass. First rolled out with iOS 26, iPadOS 18,…
Material Design or Human Interface Guidelines?
A Quick Checklist for Product Teams Choosing between Google’s Material Design and Apple’s Human Interface Guidelines (HIG) is more than a design decision, it’s a product…
How AI Input and Output Friction Slow Down Automation
The Promise vs. Reality of AI Automation AI is supposed to make work easier. It promises to eliminate repetitive tasks, improve decision-making, and supercharge productivity. And…
Bring a High-Quality Product to Market Fast
You’ve probably heard that old adage that the best things in life are worth waiting for, but at Rocket Farm, we say forget that. In a…
3 Driving Forces Behind User Loyalty: UX, UI and Architecture
What’s the No. 1 vanity metric you shouldn’t care about? Downloads. And what’s the number one metric you should care about? Retention, or rather, user loyalty.…
Launch a Product People Will Keep Using
How to build loyal users with an early focus on product fit Think about your favorite mobile app. The one you use daily. What about it…
4 App Design Lessons I learned From My Parents
My holidays were fine, how was yours? Good! To make the time go by, I decided to observe how my parents used their iPhones. They're in…
4 Ways to Make iOS Apps Lighter and Faster
We recently spent some time thinking about user retention here at The Farm and one of the big areas of discussion was the size of modern…
5 Tips When Designing Mobile Apps for Kids
Designing apps specifically for children takes both ethics and a different approach than designing for adults. Here are 5 tips that will help you develop your…
The Ying and Yang of Mobile: Engineering and Design
Elegant design is easy. Okay, not easy, really. But what makes it truly powerful and beautiful is when it works. Our award-winning designers employ user-centric design…
How do I love thee? Let me count the Waze.
In the spirit of Valentine's Day, we pen a love letter to one of our favorite apps. There are not a lot of apps that out…