Distribution is a product problem.
ASO, retention, analytics, and the growth loops that turn a launch into a business.
Mobile App Metrics, Part 3: 2 Revenue Metrics
This is part 3 of a 3-part series on mobile app metric best practices. Check out Part 1, Usage Metrics and Part 2, Acquisition Metrics. >Here comes the money…
Mobile App Metrics, Part 2: 3 Acquisition Metrics
This is part 2 of a 3-part series on mobile app metric best practices. Part 1 was Usage Metrics. Look for part 3, Revenue Metrics, in…
Mobile App Metrics Part 1: 5 Usage Metrics
This is part 1 of a 3-part series on mobile app metric best practices. Part 1 is Usage Metrics. Look for part 2, Acquisition Metrics, and…
Follow the Paper Trail: Monetizing Apps in Unexpected Ways
Source: fiftythree.com Paper, a drawing/sketching/painting app by FiftyThree, caused a small commotion in February by making all of their tool upgrades free. Previously, artists would have…
How do I love thee? Let me count the Waze.
In the spirit of Valentine's Day, we pen a love letter to one of our favorite apps. There are not a lot of apps that out…
7 Super Bowl ads that prove we are in the mobile age
That was some game, huh? And if you weren’t too busy alternating between paralyzed pillow-gripping and near cardiac arrest, perhaps you noticed that there were a…
5 Tactics to Climb the Ranks of the Apple App Store
So after countless nights of pizza and Jolt cola, you just finished coding the next great iPhone app. Time to sit back and watch the money…
Music to our ears
Last week, I went to new startup trade show A3E Advanced Audio + Application Exchange. Held at the Hynes Convention Center in Boston, the show is…
New Venture Readings
We do a lot of work with startups and new ventures. So it felt like something worth sharing when several terrific articles came out in the…
3 Key Characteristics of Mobile Sales Apps
These days at Rocket Farm, we’re focusing a lot of energy in the area of mobile sales enablement.It’s pretty tough not to notice how many companies…
Mobile Growth – Mid-Year Checkpoint
Every once in a while, we like to take a step back to try to put the mobile revolution in perspective. We last did that in…
Mobile Growth Stats
I did a NEDMA talk recently on how companies can focus marketing efforts through their mobile plans. The thesis of the talk was that in a…