Distribution is a product problem.
ASO, retention, analytics, and the growth loops that turn a launch into a business.
4 Big Insights into Mobile Spending
There's been a recent slew of good news for those of us in the mobile space in terms of earning revenue. In case your company is…
The New Year’s Resolution for your Business: Go Mobile in 2017
We all know what our individual new year's resolutions are: more of the good (ie. exercise, family, gaming) and less of the bad (ie. junk food,…
4 Ways to Supercharge Your Retail App for the Holiday Shopping Season
It's not just about Black Friday anymore. This holiday shopping season, 71% of consumers (and 79% of millennials) plan to purchase gifts online, and much of…
Instagram Will Kill Snapchat (Because It’s Killed Before)
Remember Flip Video cameras? They were incredibly popular right up until smartphone camera quality got to the point where it was "good enough" for the majority…
4 Mobile Marketing News Items You Should Know
What's the latest in Mobile Marketing? We're here to highlight the interesting items every app developer should be aware of this week. Here are the 4 most interesting…
What’s Happening Here? 4 Mobile App Statistics for Businesses
There's been a lot of great statistics recently concerning mobile apps. Let's run down the 4 stats that had us thinking about the future of the app…
5 Innovation Marketing Truths
This is a guest article from Jeff Berman, Principal and Creative Director of bermanadvertising.com on truths in innovation marketing. Advertising clutter is the single biggest problem with…
3 Keys to Understanding a Mobile-First Business Strategy
"Mobile-first" isn't just some Millennial buzzword. From small business to enterprise-level, it's a reality of the market today. But for many, it's happening so fast that…
4 Reasons Every Retailer Needs a Mobile App
Are you a retailer without a good mobile app? Well, here's a sobering quote from a recent venturebeat.com article: By the end of 2015, U.S. mobile…
4 Reasons Why Your Mobile App IS Your Best Marketing Strategy
Depending on who you ask, mobile marketing is still a mystery to be solved. How do you run it effectively? How do you measure success? What…
How do I love thee? Let me count the Waze – Part Deux
A year ago we wrote an artfully beautiful tribute to Waze on Valentine’s Day, entitled "How do I love thee? Let me count the Waze." Funny thing,…
5 New Statistics That Will Define Mobile App Strategy in 2016
Part of our job at The Farm is to make sure we're always learning as much as we can about the app industry so we can…