The tale of Rocket Farm Pig

September 25, 2013
Dan Katcher

Hello, this is Daniel Katcher CEO of Rocket Farm Studios!

I think the most common question people ask me is, “How did you come up with the name of your business, and WHY did you use a pig in your logo?!”
That story, as it turns out, is an interesting one.

It’s the tale of a small pig born on a small farm in a small town in eastern Vermont, who grew to become a superhero and a champion for all things mobile.
Once upon a time, Rocket Pig knew he was very different.

Perhaps it was the rocket that appeared one day outside his crib, or the ultra-cool Steampunk goggles found draped around his head that same morning.
But it was also his skills and his attitude.

Even as a baby, Rocket Pig showed traits that grew to define his Superhero-ness later in life. Talented with tools and electricity, Rocket Pig wired up the barn with a sensor-driven sound system, streaming animal tunes throughout the day, that automatically shut off at the approach of the farmer.

It wasn’t long before young Rocket Pig had all the animals in the barnyard rocketing.

Art from the chickens soon went up on walls, stalls were transformed by the horses and cows went into meditation rooms during the day. The sheep were particularly adept at building things: an irrigation system in the summer and heaters in the winter.

Sure there were occasional spats like you’d find in any real organization.
“What the cluck!” said the duck.
“Moooove out of my way,” said the cow.

But with Rocket Pig’s skills, differences soon seemed secondary to the mission of the barnyard and a deeper understanding of teamwork was achieved every day.
As Rocket Pig grew older, he kept trying on his rocket, wondering what his purpose was and what he was meant to do. But still, he didn’t fly.

Perhaps it was fate, or perhaps it was just good timing, but soon everything changed for him.

In 2007 the animals saw their very first glimpse of an iPhone. The animals knew that such a beautiful device, combining phone, the Internet, all sorts of sensors, along with a beautiful display and touchscreen, would change the world, as they knew it.

The animals recognized that so much power and purpose would cause a bigger wave of innovation than even the Internet itself had started.
And when apps started showing up in the brand new Apple App Store, the light went on.

At that moment, Rocket Pig finally grasped his true purpose, the meaning of his Rocket, and the incredible Steampunk accessory goggles.
He was meant to fly and show the world the mobile way.

So he strapped on the goggles and lit that rocket, and presented himself to the world as a bacon of hope for the mobile way.

From that point forward, whenever there was a cry for innovation, Rocket Pig and his good friends at Rocket Farm were there at the speed of a rocket.

Wherever there was a thirst for creativity and clean, intuitive experiences, Rocket Pig would save the day.
Whenever there was a desire for some good, old rock-solid engineering, Rocket Pig would light the fire again.
Where there was ingenuity yearning to be set free, where CMOs were struggling to turn concepts into ROI-backed products, Rocket Pig would be there.

So that is the true story of Rocket Pig, our mascot, logo, and hero!

Ready to be the hero in your own story and launch your next website or app (aka rocket)?

We are here to help you get started!

So, if you don’t know where to get started with a blueprint for your app, Rocket Farm Studios can take the pressure off.

rocket logo

I hope you enjoy reading this blog post.

If you want our team at Rocket Farm Studios to help you with your app, just book a call.