Three companies needed SDK development for their core platforms — AdMeld for real-time bidding, TargetSpot for interactive radio advertising, and Motally for mobile analytics. Rocket Farm accepted the challenge across all three.
SDKs function as standalone libraries integrated into other applications while remaining invisible to the end-user developer. They must be lightweight, memory-efficient, and dependable without introducing defects.
All three firms partnered with Rocket Farm to create SDKs that exposed their technology across iOS and Android. Each SDK provided interfaces to unique functionality — ad serving and analytics capabilities — packaged so any third-party app developer could drop them in.
The primary challenge involved designing Application Programming Interfaces that proved intuitive and straightforward for developers incorporating the SDK into their applications.
Rocket Farm collaborated directly with AdMeld's server team, completing design and implementation within two months — enabling rapid mobile market entry.
A digital advertising pioneer specialising in real-time bidding. Clients included NBCUniversal.com, Answers.com, and The Weather Channel. AdMeld requested Android and iOS SDKs accessing their real-time bidding network from third-party applications in early 2011. Rocket Farm executed parallel development tracks using unified design architecture for AdMeld's ad-serving engine.
A digital audio advertising firm backed by Bain Capital and CBS Radio. Rocket Farm developed iOS and Android SDKs with added complexity: serving interactive radio advertisements. Radio ads required audio playback management plus rich visual interaction components — both wrapped in a single coherent developer API.
A mobile analytics company collecting data for mobile publishers. Rocket Farm created Motally's original iOS analytics SDK. Third-party publishers tracked app usage and user behaviour, with the SDK storing analytics offline and intelligently queueing data transmission upon reconnection.
Acquired by Nokia following SDK release.
Received C-round funding; partnerships with Bain Capital, CBS Mobile Radio, AOL Radio, and Yahoo Music. Clients include McDonald's, Verizon, Walmart, Microsoft, and Pepsi.
Acquired by Google in July 2011 — two months after the SDK release in May 2011.
"It was always a positive and professional experience with Rocket Farm Studios, and most importantly we accomplished what we set out to do."
— Jamie Fernandes · VP of Product