Growth
At Rocket Farm Studios, we’re not about “developing it and forgetting it.” We’re invested in your product and we want to see it succeed. So even after launch, we’ll be with you for six months—or as long as you need us—to help you refine your product, better connect with your audience and continue to grow through each phase of the user lifecycle.
Through a continuous, rapid Build-Test-Learn process, our goal is to understand which features or experiences are holding your product back and how you can better meet users’ expectations.
Our Goals
- Gain traction and build a base of loyal users
- Perform testing to make sure we are optimizing all along the path of Acquisition → Activation → Monetization → Retention
- Measure key metrics along the user lifecycle for insight about the product, the users’ experience and overall satisfaction
- Analyze data to determine what can be improved, including adding features or revamping functionality
- Decide what to build next, build and release new versions
- Offer guidance and support to instill a culture and process for product growth
Are You Ready to Grow?
Check off tasks you’ve already completed below
Not this far along?
Don’t worry. We can catch you up with our Discovery, Design and Development Services.
Here’s What We Do For You
Measure user data against the metrics. We identify and monitor critical metrics (e.g., on fire, leading vs. lagging, causal vs. correlated) and take an objective look at the product and customer funnel.
Theorize and ideate about what to change based on the data. We use hard and soft data from the metrics analysis to brainstorm improvements, new features, existing channel optimizations or new channel discovery.
Evaluate each idea. We take a hard look at each idea and gauge its merit against impact, ease of implementation and our overall confidence that it’s the right thing to do.
Decide what to build next based on our findings. Through relentless prioritization, based on group consensus on which ideas will deliver the most impact, we determine which ideas to experiment with next.
Build and release. We develop new features and work with marketing to experiment with channels and messages.
We start all over again, as needed. If you are ready to test to new features or ideas, we’ll keep going for as long as you need us.
What You’ll Get From Rocket Farm
- Improvements to your product and system
- A process for continuously evaluating changes
- Tools and a dashboard showing progress against growth tasks and metrics
- A growth team that’s poised to make rapid changes to maximize your ROI
- Growth analysis that details results on wins, losses or inconclusive tests to prioritize what to retest, change or keep the same
Optimized acquisition channels, including:
– Email
– Automation
– Organic traffic
– Social media
– Paid ads
– In-app referral mechanisms
– Advertiser/publisher retention features
– Activation features
– Revenue models for monetization
Tools We Use
AIRTABLE
for issue tracking
DROPBOX PAPER
for documentation
SLACK
for team communication and collaboration
SURVEYS TOOLS
do we use one in particular?
SKETCH & INVISION
design and UX Prototyping tools to collaborate on the design
DEVELOPMENT TOOLS
Insights
FAQs
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