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SMS and messaging apps are the most popular and frequently used apps on smartphones. On average, the world sees over 8.3 trillion text messages sent over the course of a year. If you do the math on that, it breaks down to 16 billion text messages per minute at any given time around the world.
Additionally, text messages are far more successful at reaching customers with your content than email. Industry experts estimate that people open and read 98 percent of all text messages they receive. That is a stark comparison to the open rate of e-mail, which is about 20 percent.
An SMS marketing campaign has a ton of potential as a channel for generating leads. However, the actual structuring and planning of a successful SMS marketing campaign can be a complex endeavor.
To help beginners navigate the many pitfalls and gaffs of far too many SMS campaigns, take a look at this infographic presented by Mobile-Text-Alerts with tips on making your text message marketing campaign a stand-out winner: Analyzing your audience, building your list, setting clear goals, making attractive messages, selecting the right keywords and more!

This is a guest post by Mobile Text Alerts.

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