How Mobile Technology is Changing the Shape of B2B Marketing

October 24, 2016

by Ashley Rondeau

Last week, our CEO Dan Katcher gave a great presentation to the MarketingProfs web audience on how and why mobile technology is the best B2B marketing tool around. Check out our SlideShare below!
You will learn:

Why creating a customer-focused user experience is essential in mobile 2.0
The current business challenges in building today’s mobile applications
How to choose a mobile platform that supports experimentation and adjustments

[slideshare id=67389350&doc=marketingprofstalk1-161019054458&w=700&h=500]

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2);margin-left:calc(3em / 2)}.mfgf-x.x-row{padding-top:30px;padding-right:0px;padding-bottom:30px}.mfgf-y{--gap:20px}.mfgf-z > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-10{--gap:10px}.mfgf-10 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-11 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-12{--gap:1em}.mfgf-12 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-13 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-14 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-15 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-16{--gap:3em}.mfgf-16 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-17 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-18 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-19.x-col{z-index:1;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;font-size:1em}.mfgf-1b.x-col{display:flex;justify-content:flex-start}.mfgf-1c.x-col{flex-direction:column;flex-wrap:wrap}.mfgf-1d.x-col{align-items:flex-start;align-content:flex-start}.mfgf-1e.x-col{flex-direction:row;align-items:center;border-top-left-radius:0px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:0px;background-color:#f2f4ff}.mfgf-1f > .x-bg > .x-bg-layer-lower-image{background-image:url("https://cdn-ieigd.nitrocdn.com/aMgdfRzlkJgOOkRzzjKunRLsNJWmYHbz/assets/images/optimized/rev-1d89ed6/www.rocketfarmstudios.com/wp-content/uploads/2024/12/Group-1321316j890.png");background-repeat:no-repeat;background-position:center;background-size:cover;background-attachment:inherit}.mfgf-1f > .x-bg > .x-bg-layer-lower-image.nitro-lazy{background-image:none !important}.mfgf-1g.x-col{text-align:center}.mfgf-1h.x-col{overflow-x:hidden;overflow-y:hidden;align-items:stretch;align-content:stretch}.mfgf-1j.x-text{border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0}.mfgf-1j.x-text .x-text-content-text-primary{font-family:"IBM Plex Sans",sans-serif;font-style:normal}.mfgf-1k.x-text{font-size:1rem}.mfgf-1k.x-text .x-text-content-text{margin-bottom:16px}.mfgf-1l.x-text .x-text-content-text{margin-top:0px;margin-right:0px;margin-left:0px}.mfgf-1l.x-text .x-text-content-text-primary{letter-spacing:.005em;margin-right:calc(.005em * -1)}.mfgf-1m.x-text .x-text-content-text-primary{font-size:3.2rem;font-weight:600}.mfgf-1n.x-text .x-text-content-text-primary{line-height:1.2}.mfgf-1o.x-text .x-text-content-text-primary{text-transform:none}.mfgf-1p.x-text .x-text-content-text-primary{color:#fff}.mfgf-1r.x-text{font-size:1em}.mfgf-1s.x-text .x-text-content{display:flex;flex-direction:row;justify-content:center;align-items:center}.mfgf-1s.x-text .x-text-content-text-primary{font-size:12px;line-height:1;letter-spacing:.065em;margin-right:calc(.065em * -1);overflow-x:hidden;overflow-y:hidden;text-overflow:ellipsis;white-space:nowrap}.mfgf-1s.x-text .x-graphic{margin-top:0em;margin-right:.7em;margin-bottom:0em;margin-left:0em}.mfgf-1s.x-text .x-graphic-icon{font-size:1em;width:1em;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;height:1em;line-height:1em}.mfgf-1s.x-text .x-graphic-icon > svg{fill:#000}.mfgf-1u.x-text .x-text-content-text-primary{font-weight:500}.mfgf-1v.x-text .x-text-content-text-primary{text-transform:uppercase}.mfgf-1w.x-text .x-graphic-image{max-width:20px}.mfgf-1x.x-text .x-text-content-text{margin-bottom:15px}.mfgf-1y.x-text .x-text-content-text-primary{font-size:18px}.mfgf-1z.x-text .x-text-content-text-primary{color:#000}.mfgf-20.x-text{margin-top:1.563em;margin-bottom:0em}.mfgf-20.x-text .x-text-content-text-primary{color:#4d4b50}.mfgf-21.x-text{margin-right:0em;margin-left:0em}.mfgf-22.x-text{margin-top:1em;margin-bottom:.512em}.mfgf-22.x-text .x-text-content-text-primary{color:rgba(0,0,0,1)}.mfgf-23.x-text .x-text-content-text-primary{font-size:1.8em}.mfgf-23.x-text:hover .x-text-content-text-primary,.mfgf-23.x-text[class*="active"] .x-text-content-text-primary,[data-x-effect-provider*="colors"]:hover .mfgf-23.x-text .x-text-content-text-primary{color:#2a4996}.mfgf-24.x-text .x-text-content-text-primary{line-height:1.4}.mfgf-25.x-text .x-text-content-text-primary{letter-spacing:0em}.mfgf-26.x-text{margin-top:6px;margin-right:0px;margin-bottom:14px;margin-left:0px}.mfgf-26.x-text .x-text-content-text-primary{font-size:24px}.mfgf-27.x-text .x-text-content-text-primary{line-height:1.5}.mfgf-28.x-text .x-text-content-text-primary{color:#1e1e1e}.mfgf-29.x-text .x-text-content-text-primary{font-size:2em}.mfgf-29.x-text:hover .x-text-content-text-primary,.mfgf-29.x-text[class*="active"] .x-text-content-text-primary,[data-x-effect-provider*="colors"]:hover .mfgf-29.x-text .x-text-content-text-primary{color:#f45c00}.mfgf-2a.x-text .x-text-content-text-primary{font-size:21px}.mfgf-2b.x-text .x-text-content-text{margin-bottom:18px}.mfgf-2b.x-text .x-text-content-text-primary{font-weight:400}.mfgf-2c{height:1.4em;max-height:none;margin-top:auto;margin-right:auto;margin-bottom:auto;margin-left:auto;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:1px;border-top-style:solid;border-right-style:solid;border-bottom-style:solid;border-left-style:solid;border-top-color:#fff;border-right-color:#fff;border-bottom-color:#fff;border-left-color:#fff;font-size:1em}.mfgf-2d.x-text{border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;font-family:inherit;font-size:1em;font-style:normal;font-weight:inherit;line-height:inherit;letter-spacing:0em;text-transform:none;color:rgba(0,0,0,1)}.mfgf-2d.x-text > :first-child{margin-top:0}.mfgf-2d.x-text > :last-child{margin-bottom:0}.mfgf-2e{padding-top:2em;padding-right:0;padding-bottom:0;padding-left:0;font-size:1em}.mfgf-2f{flex-grow:0}.mfgf-2g{flex-shrink:1}.mfgf-2h{flex-basis:auto}.mfgf-2i{position:static}.mfgf-2j{border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;font-size:1em;aspect-ratio:auto}.mfgf-2l{overflow-x:hidden;overflow-y:hidden;flex-shrink:0;margin-top:0em;margin-left:0em}.mfgf-2m{display:flex;flex-direction:column;flex-wrap:wrap}.mfgf-2n{justify-content:center;align-items:center;align-content:center;width:9em;height:9em;margin-right:1.5em;margin-bottom:0em;border-top-left-radius:6px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:6px;background-color:#4c3be9;box-shadow:0em .15em .65em 0em rgba(0,0,0,.11)}.mfgf-2o{flex-grow:1}.mfgf-2p{flex-basis:12em;min-width:1px}.mfgf-2q{height:44vh;min-height:210px;max-height:240px;margin-right:0em;margin-bottom:1em}.mfgf-2r{justify-content:flex-start;align-items:flex-start;align-content:flex-start}.mfgf-2s.x-image{display:block;font-size:1em;width:100%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0}.mfgf-2s.x-image img{width:100%;object-fit:cover;aspect-ratio:auto}.mfgf-2s.x-image,.mfgf-2s.x-image img{height:100%}.mfgf-2t.x-image img{object-position:right}.mfgf-2u.x-image img{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px}.mfgf-2v{width:1em;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;height:1em;line-height:1em;font-size:1em}.mfgf-2v > svg{fill:#fff}.mfgf-2w.x-anchor{height:60px;margin-top:10px;margin-right:0em;margin-bottom:10px;margin-left:0em;border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;border-top-color:#532ca7;border-right-color:#532ca7;border-bottom-color:#532ca7;border-left-color:#532ca7;border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-right-radius:100px;border-bottom-left-radius:100px;font-size:2rem;background-color:#fff}.mfgf-2w.x-anchor .x-anchor-content{padding-top:14px;padding-right:30px;padding-bottom:14px;padding-left:30px}.mfgf-2w.x-anchor .x-anchor-text-primary{font-family:"Roboto",sans-serif;font-size:1.5rem;font-weight:700;line-height:1.2;letter-spacing:.002em;margin-right:calc(.002em * -1);text-transform:capitalize;color:#532ca7}.mfgf-2w.x-anchor:hover .x-anchor-text-primary,.mfgf-2w.x-anchor[class*="active"] .x-anchor-text-primary,[data-x-effect-provider*="colors"]:hover .mfgf-2w.x-anchor .x-anchor-text-primary{color:#233872}.mfgf-2w.x-anchor .x-graphic{margin-right:5px;margin-left:10px}.mfgf-2w.x-anchor .x-graphic-icon{font-size:1em;border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-right-radius:100px;border-bottom-left-radius:100px}.mfgf-2w.x-anchor .x-graphic-icon > svg{fill:#532ca7}.mfgf-2w.x-anchor:hover .x-graphic-icon > svg,.mfgf-2w.x-anchor[class*="active"] .x-graphic-icon > svg,[data-x-effect-provider*="colors"]:hover .mfgf-2w.x-anchor .x-graphic-icon > svg{fill:rgba(83,44,167,.64)}.mfgf-2w.x-anchor:hover .x-graphic-icon,.mfgf-2w.x-anchor[class*="active"] .x-graphic-icon,[data-x-effect-provider*="colors"]:hover .mfgf-2w.x-anchor .x-graphic-icon{color:rgba(83,44,167,.64)}.mfgf-2x.x-anchor{border-top-style:solid;border-right-style:solid;border-bottom-style:solid;border-left-style:solid}.mfgf-2x.x-anchor .x-anchor-content{display:flex;flex-direction:row-reverse;justify-content:center;align-items:center}.mfgf-2x.x-anchor .x-anchor-text-primary{font-style:normal}.mfgf-2x.x-anchor .x-graphic{margin-top:5px;margin-bottom:5px}.mfgf-2x.x-anchor .x-graphic-icon{width:auto;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0}.mfgf-2y.x-anchor{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;border-top-color:transparent;border-right-color:transparent;border-bottom-color:#195190;border-left-color:transparent;font-size:1em}.mfgf-2y.x-anchor .x-anchor-content{padding-top:1em;padding-right:0em;padding-bottom:.575em;padding-left:0em}.mfgf-2y.x-anchor:hover,.mfgf-2y.x-anchor[class*="active"],[data-x-effect-provider*="colors"]:hover .mfgf-2y.x-anchor{border-top-color:#195190;border-right-color:#195190;border-bottom-color:#195190;border-left-color:#195190}.mfgf-2y.x-anchor .x-anchor-text{margin-top:5px;margin-right:0px;margin-bottom:5px;margin-left:0px}.mfgf-2y.x-anchor .x-anchor-text-primary{font-family:"IBM Plex Sans",sans-serif;font-size:1.6em;font-weight:500;line-height:1;color:#195190}.mfgf-2y.x-anchor:hover .x-anchor-text-primary,.mfgf-2y.x-anchor[class*="active"] .x-anchor-text-primary,[data-x-effect-provider*="colors"]:hover .mfgf-2y.x-anchor .x-anchor-text-primary{color:rgba(25,81,144,.7)}.mfgf-2y.x-anchor .x-graphic{margin-right:1px;margin-left:9px}.mfgf-2y.x-anchor .x-graphic-icon{font-size:1.8em}.mfgf-2y.x-anchor .x-graphic-icon > svg{fill:#195190}@media screen and (min-width:480px){.mfgf-10 > .x-row-inner > *:nth-child(3n - 0){flex-basis:calc(54% - clamp(0px,var(--gap),9999px))}.mfgf-10 > .x-row-inner > *:nth-child(3n - 1){flex-basis:calc(4% - clamp(0px,var(--gap),9999px))}.mfgf-10 > .x-row-inner > *:nth-child(3n - 2){flex-basis:calc(42% - clamp(0px,var(--gap),9999px))}.mfgf-17 > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(66.66% - clamp(0px,var(--gap),9999px))}.mfgf-17 > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(33.33% - clamp(0px,var(--gap),9999px))}}@media screen and (min-width:768px){.mfgf-10 > .x-row-inner > *:nth-child(3n - 0){flex-basis:calc(72% - clamp(0px,var(--gap),9999px))}.mfgf-10 > .x-row-inner > *:nth-child(3n - 1){flex-basis:calc(4% - clamp(0px,var(--gap),9999px))}.mfgf-10 > .x-row-inner > *:nth-child(3n - 2){flex-basis:calc(24% - clamp(0px,var(--gap),9999px))}.mfgf-11 > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(33.33% - clamp(0px,var(--gap),9999px))}.mfgf-11 > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(66.66% - clamp(0px,var(--gap),9999px))}.mfgf-13 > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(33.33% - clamp(0px,var(--gap),9999px))}.mfgf-13 > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(66.66% - clamp(0px,var(--gap),9999px))}.mfgf-16 > .x-row-inner > *:nth-child(3n - 0){flex-basis:calc(33.33% - clamp(0px,var(--gap),9999px))}.mfgf-16 > .x-row-inner > *:nth-child(3n - 1){flex-basis:calc(33.33% - clamp(0px,var(--gap),9999px))}.mfgf-16 > .x-row-inner > *:nth-child(3n - 2){flex-basis:calc(33.33% - clamp(0px,var(--gap),9999px))}.mfgf-18 > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(33.33% - clamp(0px,var(--gap),9999px))}.mfgf-18 > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(66.66% - clamp(0px,var(--gap),9999px))}.mfgf-2n{margin-right:2em}.mfgf-2w.x-anchor .x-anchor-content{padding-top:19px;padding-bottom:19px}.mfgf-2w.x-anchor .x-anchor-text-primary{font-size:2rem}}@media screen and (min-width:992px){.mfgf-10 > .x-row-inner > *:nth-child(3n - 0){flex-basis:calc(74.67% - clamp(0px,var(--gap),9999px))}.mfgf-10 > .x-row-inner > *:nth-child(3n - 1){flex-basis:calc(4% - clamp(0px,var(--gap),9999px))}.mfgf-10 > .x-row-inner > *:nth-child(3n - 2){flex-basis:calc(18.33% - clamp(0px,var(--gap),9999px))}.mfgf-1k.x-text .x-text-content-text-primary{font-size:4.2rem}.mfgf-1z.x-text .x-text-content-text-primary{font-size:20px}.mfgf-28.x-text .x-text-content-text-primary{font-size:4rem}.mfgf-2a.x-text .x-text-content-text-primary{font-size:24px}}@media screen and (min-width:1200px){.mfgf-j > .x-row-inner{margin-top:calc(( 20px / 2 ) * -1);margin-right:calc(( 20px / 2 ) * -1);margin-bottom:calc(( 20px / 2 ) * -1);margin-left:calc(( 20px / 2 ) * -1)}.mfgf-z > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-10 > .x-row-inner > *:nth-child(3n - 0){flex-basis:calc(82% - clamp(0px,var(--gap),9999px))}.mfgf-10 > .x-row-inner > *:nth-child(3n - 1){flex-basis:calc(3% - clamp(0px,var(--gap),9999px))}.mfgf-10 > .x-row-inner > *:nth-child(3n - 2){flex-basis:calc(15% - clamp(0px,var(--gap),9999px))}.mfgf-11 > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(35% - clamp(0px,var(--gap),9999px))}.mfgf-11 > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(65% - clamp(0px,var(--gap),9999px))}.mfgf-14 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-15 > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mfgf-17 > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(65.31% - clamp(0px,var(--gap),9999px))}.mfgf-17 > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(34.69% - clamp(0px,var(--gap),9999px))}.mfgf-18 > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(33.33% - clamp(0px,var(--gap),9999px))}.mfgf-18 > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(66.66% - clamp(0px,var(--gap),9999px))}.mfgf-2n{width:8.5em;height:9em}}.mdpr-0.x-bar{height:60px;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;font-size:1.7rem;background-color:#fff;z-index:9999}.mdpr-0 .x-bar-content{display:flex;flex-direction:row;justify-content:space-between;align-items:center;flex-wrap:wrap;align-content:center;height:60px}.mdpr-0.x-bar-outer-spacers:after,.mdpr-0.x-bar-outer-spacers:before{flex-basis:0px;width:0px !important;height:0px}.mdpr-0.x-bar-space{font-size:1.7rem;height:60px}.mdpr-1.x-bar-container{display:flex;flex-direction:row;flex-grow:0;flex-shrink:1;flex-basis:auto;width:100%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;font-size:1em}.mdpr-2.x-bar-container{justify-content:space-between;max-width:114rem;height:408px;margin-top:0px;margin-right:auto;margin-bottom:0px;margin-left:auto;z-index:0}.mdpr-2 > .x-bg > .x-bg-layer-lower-image{background-image:url("");background-repeat:no-repeat;background-position:center;background-size:cover;background-attachment:inherit}.mdpr-2 > .x-bg > .x-bg-layer-lower-image.nitro-lazy{background-image:none !important}.mdpr-2 > .x-bg > .x-bg-layer-upper-image{background-image:url("https://cdn-ieigd.nitrocdn.com/aMgdfRzlkJgOOkRzzjKunRLsNJWmYHbz/assets/images/optimized/rev-1d89ed6/www.rocketfarmstudios.com/wp-content/uploads/2025/01/Group-1321316894-1.png");background-repeat:no-repeat;background-position:right;background-size:contain;background-attachment:inherit}.mdpr-2 > .x-bg > .x-bg-layer-upper-image.nitro-lazy{background-image:none !important}.mdpr-3.x-bar-container{align-items:center}.mdpr-4.x-bar-container{background-color:#fff}.mdpr-5.x-bar-container{justify-content:flex-start;align-items:flex-start;align-content:flex-start;height:100vh;min-height:auto;max-height:calc(100vh - 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-1)}.mdpr-b.x-row{padding-top:1em;padding-right:1em;padding-bottom:1em;padding-left:1em}.mdpr-b > .x-row-inner{margin-top:calc(( 20px / 2 ) * -1);margin-right:calc(( 20px / 2 ) * -1);margin-bottom:calc(( 20px / 2 ) * -1);margin-left:calc(( 20px / 2 ) * -1)}.mdpr-c.x-row{width:100%;max-width:1440px;margin-top:auto;margin-bottom:0px;padding-top:0px;padding-right:15px;padding-bottom:0px;padding-left:15px;text-align:center}.mdpr-c > .x-row-inner{justify-content:space-between;align-items:center;align-content:center;margin-top:calc(( 0px / 2 ) * -1);margin-right:calc(( 0px / 2 ) * -1);margin-bottom:calc(( 0px / 2 ) * -1);margin-left:calc(( 0px / 2 ) * -1)}.mdpr-d{--gap:20px}.mdpr-e > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mdpr-f > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mdpr-g > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mdpr-h > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mdpr-i > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mdpr-j > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mdpr-k{--gap:0px}.mdpr-k > .x-row-inner > *:nth-child(1n - 0){flex-basis:calc(100% - clamp(0px,var(--gap),9999px))}.mdpr-l.x-col{z-index:1;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;font-size:1em}.mdpr-m.x-col{height:100%}.mdpr-m > .x-bg > .x-bg-layer-lower-image{background-image:url("");background-repeat:no-repeat;background-position:center;background-size:cover;background-attachment:inherit}.mdpr-m > .x-bg > .x-bg-layer-lower-image.nitro-lazy{background-image:none !important}.mdpr-n.x-col{display:flex;flex-direction:row;align-items:center;flex-wrap:wrap;align-content:center}.mdpr-o.x-col{justify-content:flex-start;width:270px;min-width:270px;max-width:270px;text-align:left}.mdpr-p.x-col{justify-content:flex-end;row-gap:5px;column-gap:5px;width:73%;min-width:73%;max-width:73%}.mdpr-q{flex-direction:column;justify-content:flex-start;align-items:flex-start}.mdpr-r{font-size:1em;display:flex;flex-grow:0;flex-basis:auto}.mdpr-r > li,.mdpr-r > li > a{flex-grow:0;flex-shrink:1;flex-basis:auto}.mdpr-s{align-self:stretch}.mdpr-t{flex-shrink:1}.mdpr-u{row-gap:30px;column-gap:30px;align-self:center}.mdpr-v{flex-shrink:0}.mdpr-w{margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px;flex-direction:row;justify-content:space-around;align-items:stretch}.mdpr-x .x-dropdown{width:14em;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;transition-duration:500ms,500ms,0s;transition-timing-function:cubic-bezier(.4,0,.2,1)}.mdpr-x .x-dropdown:not(.x-active){transition-delay:0s,0s,500ms}.mdpr-y .x-dropdown{font-size:14px}.mdpr-z .x-dropdown{font-size:16px;background-color:#fff;box-shadow:0em .15em 2em 0em rgba(0,0,0,.15)}.mdpr-10.x-anchor{margin-top:0em;margin-bottom:.7rem;font-size:16px}.mdpr-10.x-anchor .x-anchor-text{margin-right:5px}.mdpr-10.x-anchor .x-anchor-text-primary{font-weight:600}.mdpr-11.x-anchor{margin-right:0em;margin-left:0em}.mdpr-12.x-anchor{border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0}.mdpr-14.x-anchor .x-anchor-content{display:flex}.mdpr-14.x-anchor .x-anchor-text-primary{font-style:normal}.mdpr-15.x-anchor .x-anchor-content{flex-direction:row}.mdpr-16.x-anchor .x-anchor-content{justify-content:center}.mdpr-17.x-anchor .x-anchor-content{align-items:center}.mdpr-18.x-anchor .x-anchor-text{margin-top:5px;margin-bottom:5px;margin-left:5px}.mdpr-19.x-anchor .x-anchor-text-primary{font-family:"IBM Plex Sans",sans-serif}.mdpr-1a.x-anchor .x-anchor-text-primary{font-size:16px;color:#195190}.mdpr-1b.x-anchor .x-anchor-text-primary{line-height:1.2}.mdpr-1c.x-anchor .x-anchor-text-primary{text-align:left}.mdpr-1d.x-anchor .x-anchor-content{padding-top:.75em;padding-right:.75em;padding-bottom:.75em;padding-left:.75em}.mdpr-1e.x-anchor{font-size:1em}.mdpr-1f.x-anchor .x-anchor-content{justify-content:flex-start}.mdpr-1f.x-anchor .x-anchor-text{margin-right:auto}.mdpr-1f.x-anchor .x-anchor-text-primary{font-family:inherit;font-size:1em;font-weight:inherit;color:rgba(0,0,0,1)}.mdpr-1f.x-anchor:hover .x-anchor-text-primary,.mdpr-1f.x-anchor[class*="active"] .x-anchor-text-primary,[data-x-effect-provider*="colors"]:hover .mdpr-1f.x-anchor .x-anchor-text-primary{color:rgba(0,0,0,.5)}.mdpr-1g.x-anchor .x-anchor-text-primary{line-height:1}.mdpr-1h.x-anchor .x-anchor-sub-indicator{margin-top:5px;margin-right:5px;margin-bottom:5px;margin-left:5px;font-size:1em}.mdpr-1i.x-anchor .x-anchor-sub-indicator{color:rgba(0,0,0,1)}.mdpr-1i.x-anchor:hover .x-anchor-sub-indicator,.mdpr-1i.x-anchor[class*="active"] .x-anchor-sub-indicator,[data-x-effect-provider*="colors"]:hover .mdpr-1i.x-anchor .x-anchor-sub-indicator{color:rgba(0,0,0,.5)}.mdpr-1j.x-anchor{height:60px;margin-top:10px;margin-bottom:10px;border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;border-top-style:solid;border-right-style:solid;border-bottom-style:solid;border-left-style:solid;border-top-color:#195190;border-right-color:#195190;border-bottom-color:#195190;border-left-color:#195190;font-size:2rem}.mdpr-1j.x-anchor .x-anchor-content{padding-top:14px;padding-right:30px;padding-bottom:14px;padding-left:30px}.mdpr-1j.x-anchor:hover,.mdpr-1j.x-anchor[class*="active"],[data-x-effect-provider*="colors"]:hover .mdpr-1j.x-anchor{border-top-color:#532ca7;border-right-color:#532ca7;border-bottom-color:#532ca7;border-left-color:#532ca7;background-color:transparent}.mdpr-1j.x-anchor .x-anchor-text-primary{font-family:"Roboto",sans-serif;font-weight:700;letter-spacing:.002em;margin-right:calc(.002em * -1);color:#fff}.mdpr-1j.x-anchor:hover .x-anchor-text-primary,.mdpr-1j.x-anchor[class*="active"] .x-anchor-text-primary,[data-x-effect-provider*="colors"]:hover .mdpr-1j.x-anchor .x-anchor-text-primary{color:#532ca7}.mdpr-1j.x-anchor .x-graphic{margin-top:5px;margin-right:5px;margin-bottom:5px;margin-left:10px}.mdpr-1j.x-anchor .x-graphic-icon{font-size:1em;border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-right-radius:100px;border-bottom-left-radius:100px}.mdpr-1j.x-anchor:hover .x-graphic-icon > svg,.mdpr-1j.x-anchor[class*="active"] .x-graphic-icon > svg,[data-x-effect-provider*="colors"]:hover .mdpr-1j.x-anchor .x-graphic-icon > svg{fill:#532ca7}.mdpr-1j.x-anchor:hover .x-graphic-icon,.mdpr-1j.x-anchor[class*="active"] .x-graphic-icon,[data-x-effect-provider*="colors"]:hover .mdpr-1j.x-anchor .x-graphic-icon{color:#532ca7}.mdpr-1k.x-anchor{border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-right-radius:100px;border-bottom-left-radius:100px;background-color:#195190}.mdpr-1k.x-anchor .x-anchor-content{flex-direction:row-reverse}.mdpr-1k.x-anchor .x-anchor-text-primary{text-transform:capitalize}.mdpr-1k.x-anchor .x-graphic-icon{width:auto;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0}.mdpr-1k.x-anchor .x-graphic-icon > svg{fill:#fff}.mdpr-1m.x-anchor .x-anchor-text-primary{font-size:2rem}.mdpr-1n.x-anchor .x-anchor-text-primary{font-weight:700;line-height:1.6}.mdpr-1o.x-anchor{width:100%;margin-bottom:0em}.mdpr-1o.x-anchor .x-anchor-text-primary{font-weight:700}.mdpr-1p.x-anchor{min-width:100%;margin-top:14px;background-color:#fff}.mdpr-1p.x-anchor .x-anchor-content{flex-direction:column;align-items:stretch;flex-wrap:wrap;align-content:stretch;padding-top:1.2rem;padding-right:3rem;padding-bottom:0rem;padding-left:3rem}.mdpr-1p.x-anchor .x-anchor-text-primary{line-height:1.4;color:#4d4b50}.mdpr-1p.x-anchor:hover .x-anchor-text-primary,.mdpr-1p.x-anchor[class*="active"] .x-anchor-text-primary,[data-x-effect-provider*="colors"]:hover .mdpr-1p.x-anchor .x-anchor-text-primary{color:#195190}.mdpr-1p.x-anchor .x-anchor-sub-indicator{color:#fff}.mdpr-1p.x-anchor:hover .x-anchor-sub-indicator,.mdpr-1p.x-anchor[class*="active"] .x-anchor-sub-indicator,[data-x-effect-provider*="colors"]:hover .mdpr-1p.x-anchor .x-anchor-sub-indicator{color:#b4ec51}.mdpr-1q.x-anchor{max-width:calc(100% - 6rem);height:50px;margin-top:0px;margin-right:auto;margin-left:auto;font-size:2.2rem}.mdpr-1q.x-anchor .x-anchor-content{row-gap:9px;column-gap:9px;padding-top:7px;padding-right:15px;padding-bottom:7px;padding-left:15px}.mdpr-1q.x-anchor .x-anchor-text-primary{font-size:20px;text-align:center;color:#fff}.mdpr-1q.x-anchor:hover .x-anchor-text-primary,.mdpr-1q.x-anchor[class*="active"] .x-anchor-text-primary,[data-x-effect-provider*="colors"]:hover .mdpr-1q.x-anchor .x-anchor-text-primary{color:#fff}.mdpr-1q.x-anchor .x-graphic-icon{font-size:18px}.mdpr-1q.x-anchor:hover .x-graphic-icon > svg,.mdpr-1q.x-anchor[class*="active"] .x-graphic-icon > svg,[data-x-effect-provider*="colors"]:hover .mdpr-1q.x-anchor .x-graphic-icon > svg{fill:#fff}.mdpr-1r{display:flex}.mdpr-1s{flex-direction:column;justify-content:center;align-items:center;flex-wrap:wrap;align-content:center;top:1.2em;height:305px;border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px}.mdpr-1t{flex-grow:0;flex-shrink:1;flex-basis:auto;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;aspect-ratio:auto}.mdpr-1u{width:100%}.mdpr-1x{font-size:1em}.mdpr-1y{flex-direction:row;justify-content:space-between;align-items:stretch;row-gap:0em;column-gap:0em;top:0px;max-width:100%;min-width:100%;padding-top:1em;padding-right:1em;padding-bottom:1em;padding-left:1em}.mdpr-1z{position:absolute}.mdpr-21{width:50.9rem;max-width:50.9rem}.mdpr-22{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:17px;font-size:0em}.mdpr-23{margin-top:20px;margin-right:0px;margin-bottom:40px;margin-left:42px}.mdpr-24{top:-30px;right:10px}.mdpr-25.x-image{font-size:1em;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0}.mdpr-25.x-image img{width:100%;aspect-ratio:auto}.mdpr-26.x-image{width:167px}.mdpr-27.x-image{width:270px;max-width:100%}.mdpr-27.x-image img{object-fit:contain}.mdpr-27.x-image,.mdpr-27.x-image img{height:26px}.mdpr-28.x-text{border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0}.mdpr-28.x-text .x-text-content-text-primary{font-family:"IBM Plex Sans",sans-serif;font-style:normal;text-transform:none}.mdpr-29.x-text{font-size:2.4rem}.mdpr-29.x-text .x-text-content-text-primary{font-size:2.4rem;font-weight:500;line-height:1.4;letter-spacing:.005em;margin-right:calc(.005em * -1);text-align:center;color:rgba(0,0,0,1)}.mdpr-2a.x-text{font-size:1em}.mdpr-2a.x-text .x-text-content-text{margin-top:0px;margin-right:0px;margin-bottom:18px;margin-left:0px}.mdpr-2a.x-text .x-text-content-text-primary{font-size:1.6rem;font-weight:400;line-height:1.3;letter-spacing:0em;color:#c4c4c4}.mdpr-2b.x-text{border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;font-family:"IBM Plex Sans",sans-serif;font-size:17px;font-style:normal;font-weight:700;line-height:inherit;letter-spacing:0em;text-transform:uppercase;color:#195190}.mdpr-2b.x-text > :first-child{margin-top:0}.mdpr-2b.x-text > :last-child{margin-bottom:0}.mdpr-2c{border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;font-size:1.5em}.mdpr-2c > svg{fill:#195190}@media screen and (min-width:480px){.mdpr-e > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-e > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-f > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-f > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-g > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-g > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-h > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-h > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-i > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-i > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-j > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-j > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-k > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(66.66% - clamp(0px,var(--gap),9999px))}.mdpr-k > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(33.33% - clamp(0px,var(--gap),9999px))}.mdpr-1p.x-anchor{margin-top:0em}}@media screen and (min-width:768px){.mdpr-0.x-bar{height:93px}.mdpr-0 .x-bar-content{height:93px}.mdpr-0.x-bar-space{height:93px}.mdpr-w{margin-top:0px}.mdpr-1j.x-anchor .x-anchor-content{padding-top:19px;padding-bottom:19px}.mdpr-1p.x-anchor{width:auto;min-width:0px;background-color:transparent}.mdpr-1p.x-anchor .x-anchor-content{flex-direction:row;align-items:center}.mdpr-1p.x-anchor .x-anchor-text-primary{line-height:1}.mdpr-1q.x-anchor{margin-right:0;margin-left:0;border-top-left-radius:100em;border-top-right-radius:100em;border-bottom-right-radius:100em;border-bottom-left-radius:100em}.mdpr-1q.x-anchor .x-anchor-text-primary{letter-spacing:.005em;margin-right:calc(.005em * -1)}.mdpr-24{top:-30px}}@media screen and (min-width:992px){.mdpr-c.x-row{padding-right:20px;padding-left:20px}.mdpr-k > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(66.66% - clamp(0px,var(--gap),9999px))}.mdpr-k > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(33.33% - clamp(0px,var(--gap),9999px))}.mdpr-1q.x-anchor{width:100%}.mdpr-1q.x-anchor .x-anchor-content{padding-right:15px;padding-left:15px}.mdpr-1q.x-anchor .x-graphic-icon{font-size:20px}.mdpr-1y{flex-wrap:wrap;align-content:stretch}}@media screen and (min-width:1200px){.mdpr-f > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(61.13% - clamp(0px,var(--gap),9999px))}.mdpr-f > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(38.87% - clamp(0px,var(--gap),9999px))}.mdpr-h > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(61.13% - clamp(0px,var(--gap),9999px))}.mdpr-h > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(38.87% - clamp(0px,var(--gap),9999px))}.mdpr-j > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(61.13% - clamp(0px,var(--gap),9999px))}.mdpr-j > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(38.87% - clamp(0px,var(--gap),9999px))}.mdpr-k > .x-row-inner > *:nth-child(2n - 0){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-k > .x-row-inner > *:nth-child(2n - 1){flex-basis:calc(50% - clamp(0px,var(--gap),9999px))}.mdpr-o.x-col{width:24%;min-width:24%;max-width:24%}.mdpr-p.x-col{width:76%;min-width:76%;max-width:76%}.mdpr-1p.x-anchor .x-anchor-content{padding-top:30px;padding-right:11px;padding-bottom:30px;padding-left:11px;row-gap:.5rem;column-gap:.5rem}.mdpr-1p.x-anchor .x-anchor-text{margin-top:5px;margin-right:5px;margin-bottom:5px;margin-left:5px}.mdpr-1p.x-anchor .x-anchor-text-primary{font-size:1.7rem;font-weight:400}.mdpr-1q.x-anchor{max-width:210px;height:60px}.mdpr-1q.x-anchor .x-anchor-content{row-gap:12px;column-gap:12px;padding-top:15px;padding-bottom:15px}.mdpr-1q.x-anchor .x-anchor-text-primary{font-size:2rem;color:#fff}.mdpr-1q.x-anchor:hover .x-anchor-text-primary,.mdpr-1q.x-anchor[class*="active"] .x-anchor-text-primary,[data-x-effect-provider*="colors"]:hover .mdpr-1q.x-anchor .x-anchor-text-primary{color:#fff}.mdpr-1q.x-anchor 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