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Rocket Farm Studios is an #IoT Hackathon Finalist!

May 4, 2015

#IoT Hackathon! What a great weekend for the Rocket Farm team!  We were really excited when we found out about the ThingWorx #IoT Hackathon that was this past weekend, which was a 24 hour hackathon ...

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4 Reasons to Update Your App Every 2 Weeks

April 30, 2015

When Mike Beltzner, mobile product lead for Pinterest, was asked why the app puts out a new version every three weeks, he had this response: “Because I got pushback when I tried for two? That’s ...

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The Rise of Apps on Television

April 16, 2015

It seems to us that there is a seismic shift happening that is changing how TV is delivered. The unbundling of cable and the growing importance of Apple (Apple TV) and Google (Chromecast) in the ...

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Mobile App Metrics, Part 3: 2 Revenue Metrics

April 14, 2015

This is part 3 of a 3-part series on mobile app metric best practices. Check out Part 1, Usage Metrics and Part 2, Acquisition Metrics. >Here comes the money shot of our app metrics series. Literally. We’ll be ...

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Mobile App Metrics, Part 2: 3 Acquisition Metrics

March 31, 2015

This is part 2 of a 3-part series on mobile app metric best practices. Part 1 was Usage Metrics. Look for part 3, Revenue Metrics, in our next blog post. From our previous post we ...

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