app design


How do I love thee? Let me count the Waze – Part Deux
February 10, 2016
A year ago we wrote an artfully beautiful tribute to Waze on Valentine’s Day, entitled “How do I love thee? Let me count the Waze.” Funny thing, we thought we were being deliciously clever, but check ...
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3 Reasons Why Apps Fail
January 11, 2016
One of the scariest app statistics we mentioned in previous blogs is that retention rates fall to near 3% after 30 days. And remember how we wrote about how the top 25 apps don’t change ...
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4 App Design Lessons I learned From My Parents
January 5, 2016
My holidays were fine, how was yours? Good! To make the time go by, I decided to observe how my parents used their iPhones. They’re in their sixties, and only got iPhones a year ago, ...
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