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3 Tips to Boost Your Word of Mouth App Marketing

November 18, 2015

App marketers, want some night terrors? Here’s a not-so-fun statistic: there are now 198 million active adblock users around the world, and the numbers are skyrocketing. Many of you might not even realize how dire ...

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Why You Should Run Mobile App Install Ads, ASAP

November 10, 2015

Marketing your app is an increasingly difficult task. Here are your challenges: there are 1.5 million apps out there on both iOS and Android, with a thousand new apps added per day; user retention rates ...

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4 Facts About User Retention in Mobile Apps

October 29, 2015

Remember the 10 mobile app metrics you need to track? We want to put a spotlight on one of our favorites: retention. Many argue that this metric is the one to rule them all because ...

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The Real Reason Businesses Love Tablets

September 29, 2015

But why? Why are businesses embracing tablets, often choosing to equip their workforce over laptops? Much has been written about why businesses are enamored with tablets, but we don’t think they’re quite getting it right. ...

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3 Reasons Why Enterprises Need a Mobile Game Plan

September 16, 2015

This is a scenario that will see many large companies being left in the dust if they don’t have a solid strategy in place now, and it’s already happening: we all know big businesses doing ...

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