In Design, we work closely with clients to continually reaffirm Product Fit and Market Fit.

We follow the Build, Test and Learn Model to revisit key assumptions and make improvements that will better meet users’ expectations.

Our Goals

  • Design so that we can optimally onboard, engage, monetize and retain users by avoiding bad UX.
  • Refine the brand and messaging
  • Create MVP requirements — while planning for long-term growth and additional functionality
  • Outline the app experience
  • Create a design system
  • Design the architecture for scalability response time, redundancy, and transactions.
  • Design the marketing architecture for user engagement.
  • Build landing pages and start to grow your community
  • Develop a social media strategy and plan keyword experiments
  • Timeline: 4-6 weeks

Here’s What We Do For You

Collaborate extensively
with clients to confirm we are hitting design objectives

Further refine the list
of user personas

to reaffirm fit

Develop clickable prototypes
for simpler, more efficient collaboration with clients

Wireframe the complete flow
through the app to confirm page functionality

Develop a high-level “experience map” to visualize overall navigation flow through the app

Add ongoing detail
to the database of requirements

Perform user testing to evaluate design

Design the app or company logo

Create multiple mood boards, which include colors, fonts, imagery and icons, to define the look and feel of the app

Develop two overall looks, let you choose which you like most and then apply design to more key screens to ensure you’re happy

Provide detailed visual designs of every screen in the app

Arrange user testing of the visual design to confirm it correctly communicates functionality (e.g., buttons and links look interactive)

Deliver a style guide that defines all the final visual elements to guide and simplify the transition from visual design to development

Outline the components typically required to launch, which may include:

  • Mobile app for iOS and/or Android
  • Responsive web app
  • Operations web portal for managing the app, users and business operations
  • Cloud services and APIs
  • Data storage and analytics stack
  • Integrations with vendors or partner services
  • Integrated marketing stack
    (e.g., CRM, email, social and support)

Detail architecture components that must be built or configured, which typically includes:

  • Login and registration mechanism
  • Account security and management
  • Storage security and encryption
  • Transactions and audit trail
  • Overall cloud stack (e.g., the technologies and vendors we will select for cloud services, including web development)
  • Mobile app architecture (e.g., the devices/ OS versions we will support, the tools and libraries we will use, and whether we will build natively or cross-platform)
  • Build architecture (e.g., the vendors we will use to build and deploy the mobile app(s), web software and cloud services)
  • Marketing stack (e.g., the technologies and vendors we will select for marketing services, including push and email communications)
  • Analytics solution (e.g., the approach we’ll use for storing, managing and analyzing data generated by users)

Build an Analytics Spec, which defines what data is available, where it is being stored and how it will be used by the team during Development.

Conducting customer interviews and surveys

Testing landing pages and keywords through A/B testing

Fine-tuning the brand and message

Producing a strategy for app store optimization (ASO) and search engine optimization (SEO)

  • All user personas
  • Value propositions for each persona
  • A list of expectations and pain points for each persona
  • Competitive advantages over other solutions
  • The first users we expect to try the product
  • Quantitative and qualitative reports, supported by ad testing, that describe the users and where to reach them
  • User journeys that describe the path from acquiring new users to discovering core supporters
  • A comprehensive guide for the brand’s visuals, voice and tone, and language

  • Starting your social presence
  • Building assets for prelaunch marketing, such as a press kit, blog, videos, social assets and brand graphics
  • Designing landing pages to begin testing keywords, channels and conversions

  • Growing your community and building an email database through newsletter or social media
  • Recruiting users to evaluate landing pages and provide comments and ideas
  • Performing keyword experiments on Facebook or Google Analytics
  • Developing a media strategy to gain referrals and attention

What You’ll Get From Rocket Farm

  • Refined branding and messaging
  • MVP requirements documentation
  • App experience outline
  • Visual designs
  • Architectural design optimized for scalability, response time, redundancy, transactions and marketing
  • Install and configure the appropriate tracking systems and lists
  • Landing pages to grow your community
  • Social media strategy
  • CRM with automation and segmentation
  • Timeline: 4-6 weeks

Tools We Use

core-skills

AIRTABLE

for issue tracking

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DROPBOX PAPER

for documentation

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SLACK

for team communication and collaboration

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SURVEYS TOOLS

do we use one in particular?

core-skills

SKETCH & INVISION

design and UX Prototyping tools to collaborate on the design

core-skills

DEVELOPMENT TOOLS

Insights

FAQs

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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit...

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.