Disruption—as disrupting as it can be—is the ultimate catalyst for innovation. In our lifetime, few things have been more disruptive than COVID-19. Among the many challenges brought on by the pandemic, organizations of all sizes across all verticals realized how unprepared they were for a disruption of that size.
A sudden pivot to work from home and an urgency to serve customers online—and meet their already-growing digital demands—strained technology and resources. That prompted businesses to fast-track their digital transformation (DX) initiatives.
In fact, companies have accelerated the digitization of customer and supply-chain interactions and internal operations by three to four years, and ramped up their digital or digitally enabled products by seven years, according to a McKinsey Global Survey of executives. So it’s no surprise that funding for digital initiatives has increased more than anything else, including finding new customers, according to those surveyed.
Organizations are investing in artificial intelligence, IoT, machine learning and automation because the pandemic made it glaringly obvious where their vulnerabilities and weaknesses were. But it also has highlighted tremendous opportunities to improve operations and the customer experience.
What is DX?
In the simplest terms, DX is all about replacing, modifying or upgrading existing processes—from all corners of the organization—with technology. While DX takes many forms, enabling organizations to remain competitive is at the heart of it.
That could mean adopting technologies that let teams operate more leanly, produce products more quickly, make faster, analytics-driven decisions, reduce mistakes or serve customers in new ways. Mobile apps are foundational to DX, empowering organizations—ranging from the smallest startups to the largest enterprises—to meet business and organizational goals.
Upgrade how you run your business
In 2009, Apple coined the infamous phase “There’s an app for that” as a tongue-in-cheek way to tout the options in the App store. Fast forward to today, and it seems like there literally is an app for everything. For business owners and leaders, apps exist to cover nearly every function, from managing finances to evaluating employees. You can find cloud-based or mobile apps for cybersecurity, workforce management, logistics and customer service, and if there isn’t yet an app that suits your specific needs, no worries, you can build one from scratch.
Ultimately, mobile apps can increase your agility, up your network security, cut your costs, enable you to do more with less and improve your overall decision making—all cornerstones of digital transformation.
Take Rocket Farm for example. We’re a 100% virtual organization, with stakeholders spread across the globe, and not only do we build amazing apps—we run on them too. We rely on applications like Slack, Zoom, Airtable, Quickbooks Online, Hubspot and Figma to operate our business. All have the benefit of being highly concurrent, allowing multiple users to contribute to a variety of projects at the same time. Plus, they’ve allowed us to build a highly customized, agile way of working and serving our customers.
Meet customers digital demands
Over the last year, we’ve seen savvy business owners adopt new technology so they could continue to provide services and products to customers, but the need to meet customers where they are—online and on their phones—was already a rising demand.
According to one study, the average U.S. adult spends about 16:06 hours a day on digital media, up from 12:24 hours per day before the pandemic hit.
While it’s safe to say for many people much of the time is spent working, it’s still an incredible amount of time people spend staring at screens, and increasingly they are using their devices to research and buy products and services and connect with organizations. And more than ever they want seamless, instant access to online services.
Mobile app development can enable you to create exciting, engaging experiences, improve customer service and build brand loyalty. Beyond that, mobile apps can actually create new product and service options.
A prime example: Walmart saw a surge in online sales with the launch of its Walmart Grocery App. That rise was certainly fueled by the pandemic. Still, in a clear sign the trend has staying power, the retail giant is making big investments in automated fulfillment and other tech to support the demand for online grocery shopping and delivery.
Bottom line: If you’re in business, developing a mobile app can support growth and protect profit margins.
Why choose Rocket Farm to build your app?
Rocket Farm is an award-winning app development company that helps diverse organizations launch and scale exceptional applications.
What sets us apart is we move fast—without sacrificing quality—and right now, you need speed. DX can no longer wait, and our approach helps to ensure that you end up with a product people want and use and that you’ll see a return on your investment more quickly.
Let’s talk about your idea. Schedule a no-obligation discovery call today to see if we’re a good fit for your project.