MITX Award Finalists

May 15, 2013
 
Dan Katcher

Great news this past week: Rocket Farm is a finalist in two different categories for the MITX Innovation Awards. In both categories (Best Enterprise Mobile Solution and Most Innovative Use of Digital in a Physical Space), we are finalists with our client Video IQ. 
The Video IQ Mobile app puts prevention into the palm of business owners who deploy Video IQ cameras and video analytics solution. The app sends notifications when an incident has triggered an alarm via Video IQ’s video analytics cloud. The notification takes the user into the app to a view of the video that triggered the alarm, and from there, the user can instantly flip to live video from the same camera, as well as nearby cameras. Using the built in “Talk Down” feature, you can even use a walky-talky mode back to the speaker-equipped cameras to warn unsavory characters away. Picture a car dealership, where the premises security can now be monitored in the palm of the owner or manager.
Very cool news, very deep technology. Video IQ runs on iOS and Android, and utilizes a custom solution to penetrate firewalls with real-time, live audio talkback. A stylish design coupled with a transformative business solution.
We are excited and honored to make it into the finals.

So, if you don’t know where to get started with a blueprint for your app, Rocket Farm Studios can take the pressure off.

Finalist in the 2013 MITX awards: Best Enterprise Mobile Solution category

May 9, 2013
 
Dan Katcher

The Massachusetts Innovation & Technology Exchange (MITX) announced 51 local companies are finalists of its 2013 Innovation Awards, with winners to be named at a live judging event next month.

So, if you don’t know where to get started with a blueprint for your app, Rocket Farm Studios can take the pressure off.

Tying It Back – App Discovery Evolves

May 6, 2013
 
Dan Katcher

Google rolled out some darn interesting news with its announcement that apps that utilize Google+ login will now start to see info showing up in Google search results. The feature, which came out at last week’s TechCrunch Disrupt conference in New York, will allow users who sign in with Google+ to share their activities from within apps. These activities in turn show up in Google’s search results and in the Google+ profiles of app users who choose to share. It’s another way of boosting profiles of people and apps, and it relies on Google+ as a sign on mechanism and social platform. “Putting users in control helps to build trust in your app and encourages meaningful sharing” sez Google in one of their many case studies on how companies are working with Google+.

Google vs Apple
The feature reinforces how well Google+ is doing as a social platform and how it’s becoming an alternative or additional sign in mechanism to Facebook. Speaking of Facebook, in other interesting news last week, Facebook announced in their earnings call that Facebook ads have become a really significant driver of revenue for both the company and for app developers who are promoting through their platform. With 700 million plus active users, it’s a significant ad network, especially considering that so much of Facebook activity is through mobile these days.
So where does that leave Apple? Well, they don’t really have a social network per se (anyone remember Ping?), but they do have a killer hardware network. It’s interesting how rapidly Google has continued to evolve their software experience through their apps and search engine infrastructure relative to Apple.

So, if you don’t know where to get started with a blueprint for your app, Rocket Farm Studios can take the pressure off.